Simple definition

Community Commerce is when people buy because the community helps them decide.

The big idea

Most people don’t buy alone. They buy after they see other people talk about it, approve it, or recommend it.

Two paths

Old path: Brand → Buyer

New path: Brand → Community → Buyer

What the community does

• Talks about the product
• Answers questions
• Says "this is good" (or "don’t buy it")
• Shares reviews and real experiences

TikTok Shop example

A creator shows a product.

• Comments say if it’s worth it
• Reviews back it up