Definition

Ordinary Authority means regular people can persuade others to buy because the community trusts their real life experience more than experts, celebrities, or ads.

Core idea

People now trust:

• Someone like me

More than:

• Someone famous

Why it matters

In the past, “authority” usually came from:

• Celebrity
• Expertise
• Status
• Big audience

Now, authority can come from:

• Being relatable
• Feeling genuine
• Showing up consistently
• Sharing the same experience as the audience

Example (TikTok Shop)

• A parent reviewing baby products